Apple sells three watches at once, from about £219 to about £749. Ratings show how much the extra money matters.

We compared them on Amazon UK, using price, rating and number of reviews. We haven't tested them ourselves. This comparison is based on the Amazon listings and customer ratings, so check the latest price and details before you buy.

WatchApprox. priceRatingReviews
Apple Watch SE 3£2194.6370+
Apple Watch Series 11£3004.7400+
Apple Watch Ultra 3£7494.6150+

Our take: the ratings are close, so the SE 3 gives the best value. The Ultra 3 costs more than three times as much and has a similar rating, so it is only worth it if you need what it adds.

Short answer: The Apple Watch SE 3 (around £219, rated 4.6) is the best value. The Series 11 (around £300, rated 4.7) has the best rating. The Ultra 3 (around £749, rated 4.6) is for sport and the outdoors. Prices and ratings are from Amazon UK, checked when our catalogue was last updated. Prices change, so check the latest on Amazon.

1. Best value: Apple Watch SE 3

Apple Watch SE 3 GPS 40mm Smartwatch
Apple Watch SE 3 GPS 40mm Smartwatch
★★★★☆ 4.6 · 369 Amazon UK ratings
£219

A 4.6 rating from nearly 370 buyers at around £219.

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Compare more in our Best Premium Smartwatches UK 2026 guide →

2. Best rated: Apple Watch Series 11

Apple Watch Series 11 GPS 42mm Smartwatch
Apple Watch Series 11 GPS 42mm Smartwatch
★★★★☆ 4.7 · 400 Amazon UK ratings
£300

A 4.7 rating from around 400 buyers at around £300.

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Compare more in our Best Premium Smartwatches UK 2026 guide →

3. Toughest: Apple Watch Ultra 3

Apple Watch Ultra 3 [GPS + Cellular 49mm] Running and
Apple Watch Ultra 3 [GPS + Cellular 49mm] Running and
★★★★☆ 4.6 · 152 Amazon UK ratings
£749

A 4.6 rating from around 150 buyers at around £749.

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Compare more in our Best Premium Smartwatches UK 2026 guide →

Frequently Asked Questions

Is the Apple Watch SE 3 worth it?
Yes, it is the best value: rated 4.6 at around £219, against 4.7 for the Series 11 at around £300.
Is the Apple Watch Ultra 3 worth it?
It costs about £749 with a similar rating (4.6), so it is only worth it if you need a larger, tougher watch.
HomeGadgetPro Editorial Team
Our buying guides are based on real Amazon UK product data, verified customer ratings and independent research. Prices are checked weekly. We may earn commission on purchases made through links in this article — see our affiliate disclosure.