Oral-B and Philips Sonicare make most of the electric toothbrushes people buy. Ratings of comparable models are close, so price and head costs decide it.
We compared them on Amazon UK, using price, rating and number of reviews. We haven't tested them ourselves. This comparison is based on the Amazon listings and customer ratings, so check the latest price and details before you buy.
| Toothbrush | Approx. price | Rating | Reviews |
|---|---|---|---|
| Oral-B iO2 | £40 | 4.3 | 4,990+ |
| Oral-B iO3 | £60 | 4.4 | 2,940+ |
| Oral-B iO9 | £163 | 4.3 | 1,490+ |
| Philips Sonicare 4100 | £50 | 4.2 | 57,870+ |
| Philips Sonicare 5300 | £60 | 4.3 | 2,700+ |
| Philips Sonicare DiamondClean 9000 | £190 | 4.3 | 1,720+ |
Our take: Oral-B iO uses a small round oscillating head and Sonicare uses sonic vibration. Both are well established, so comfort and the price of replacement heads are better tie-breakers than the brand.
1. Oral-B pick: iO3
A 4.4 rating from more than 2,900 buyers at around £60.
Check Price on AmazonCompare more in our Best Premium Electric Toothbrushes UK 2026 guide →
2. Top Oral-B: iO9
A 4.3 rating from nearly 1,500 buyers at around £163.
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3. Most reviewed Sonicare: 4100
A 4.2 rating from more than 57,000 buyers at around £50.
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4. Sonicare step up: 5300
A 4.3 rating from 2,700 buyers at around £60.
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5. Premium Sonicare: DiamondClean 9000
A 4.3 rating from more than 1,700 buyers at around £190.
Check Price on AmazonAlso consider: PHILIPS Sonicare DiamondClean 9000 Electric Toothbrush — £200 (4★, 4,108 reviews)
Compare more in our Best Premium Electric Toothbrushes UK 2026 guide →